About Us

Watson founded Arboreal AI in 2024 after more than a decade leading teams in AI and wellness innovation. Arboreal’s first product, Cedar, is a proactive copilot for habit formation—helping people accelerate their path to well-being and personal agency.

  • Watson Ξ (Xi)

    Watson Ξ (Xi)

    Formerly the Senior Director of AI and Machine Learning at Headspace Health, Watson led the development of AI products utilizing large language models (LLMs) for advanced behavioral health coaching and precision ML algorithms to personalize meditation offerings.

  • Kate Klingensmith

    Kate Klingensmith

    With 17 years in product and roots in cognitive neuroscience at MIT, Kate has spent her career understanding how people learn and change—then building tools that meet them there. From labs to classrooms to product teams, she bridges behavioral science and human-centered tech.

  • Emily Savage

    Emily Savage

    An operations specialist with experience leading cross-disciplinary teams in tech and wellness. Emily brings a breadth of peer support, event curation, and scientific communication—blending creativity and empathy with precision to build systems that keep human-centered projects aligned and thriving.

  • Cory Smith

    Cory Smith

    A serial entrepreneur in tech and social impact, Cory founded HumanThriving.ai and Wisdom Labs, and served as CEO of Impact Hub SF. He brings deep expertise in innovation, well-being, and positive change.

Get Started with Cedar

The habit co-pilot for ADHD brains and wavering momentum

FAQ

What is Cedar?

Cedar is an ADHD-friendly AI partner for building habits. Think Atomic Habits meets a friend who actually read it, remembers your goals, and shows up for you every day - without generic app or motivational poster vibes.

What is Founding 333?

The first 333 people who complete signup + intake get 4 weeks free, private feedback channel, and first access to new features. As long as this page advertises Founding 333, we have a spot for you and your friends.

Is this really free?

For real. No credit card, no fine print. Early adopters get at least 4 weeks free—and we're committed to keeping a free version of Cedar forever.

When does it start?

Sign up now to secure your spot—we're onboarding new members on a rolling basis. We'll reach out via email or text to get you started.

How do I share Cedar?

Click 'Share Cedar' and enter your email. We'll send you a personal link you can share with as many friends as you like—they opt in themselves, no surprise texts.

What's referral credit?

Every friend who signs up with your link earns you a bonus week of Cedar (up to 12 total weeks). One link, unlimited sharing.

Privacy basics

Your texts stay between you and us — we'll never share them with another company. As Cedar is still early, designated team members may review conversations to improve and fix issues, with access kept minimal and internal.

How to pause or end

Reply PAUSE to take a break anytime—we'll be here when you're ready. Reply END when you've graduated and want to wrap up.

FAQ

What is Cedar?

Cedar is an ADHD-friendly AI partner for building habits. Think Atomic Habits meets a friend who actually read it, remembers your goals, and shows up for you every day - without generic app or motivational poster vibes.

What is Founding 333?

The first 333 people who complete signup + intake get 4 weeks free, private feedback channel, and first access to new features. As long as this page advertises Founding 333, we have a spot for you and your friends.

Is this really free?

For real. No credit card, no fine print. Early adopters get at least 4 weeks free—and we're committed to keeping a free version of Cedar forever.

When does it start?

Sign up now to secure your spot—we're onboarding new members on a rolling basis. We'll reach out via email or text to get you started.

How do I share Cedar?

Click 'Share Cedar' and enter your email. We'll send you a personal link you can share with as many friends as you like—they opt in themselves, no surprise texts.

What's referral credit?

Every friend who signs up with your link earns you a bonus week of Cedar (up to 12 total weeks). One link, unlimited sharing.

Privacy basics

Your texts stay between you and us — we'll never share them with another company. As Cedar is still early, designated team members may review conversations to improve and fix issues, with access kept minimal and internal.

How to pause or end

Reply PAUSE to take a break anytime—we'll be here when you're ready. Reply END when you've graduated and want to wrap up.

Contact

We love hearing from people who get it: the habit-curious, the ADHD community, coaches looking to extend their reach, and anyone tired of apps that don’t. Want to build with us? Currently (2026Q1) seeking growth (organic + partnerships) and hands-on technical leaders.