Cedar is an AI habit partner that works with you over text, built around how ADHD attention actually works. Together you dial in sleep, movement, food, hydration, life: the little things that add up to feeling your best.
One short text conversation, backed by behavioral science and habit research, dials in a strategy: small to start, built around your day.
You set the pace: daily, weekly, or several times a day. Short, specific, and it knows the story so far.
Some days the habit wins, some days the couch does. No biggie.
That system keeps evolving: Cedar learns what's working and what isn't, so the plan it's checking you against keeps getting sharper.
Real check-ins, based on behavioral psychology and science. Swipe for more.
MayaDay one
Wants to, dreads it
LeoWeek two
Late-night scroll monster
OwenDay one
Dysregulated and adrift
OwenWeek two
Out in the world, moving
NadiaWeek two
Not in the mood
NadiaWeek four
Surprise babysitting
WesWeek two
Can't wind down
RosaWeek three
96 degrees out
NellWeek seven
The couch is winning
BexWeek two
An ordinary evening
RuthWeek two
Guilt wasn't helping
EliseWeek five
Needs a break
(Names and details changed.)
Straight from their weekly check-ins.
“I'm always looking at the clock in anticipation for Cedar to check in and always curious what it's going to text me.”
Renee
“I appreciate that it's consistent, even when I am not.”
Marcus
“The check-in shows up for me like it's from a friend, but because it's a robot, I never read any possible judgment, impatience, annoyanceโฆ”
Colleen
“I love the daily check ins and personal back and forth about setting a daily goal.”
Sam
(Names changed. Quotes are real and direct.)
Watson founded Arboreal AI after more than a decade leading teams in AI and wellness innovation. Arborealโs first product, Cedar, is a proactive copilot for habit formation, helping people accelerate their path to well-being and personal agency.
Formerly the Senior Director of AI and Machine Learning at Headspace, Watson led the development of LLM products for advanced behavioral health coaching and precision ML algorithms to personalize meditation offerings. Over 20 years in AI/ML, the last decade at the intersection of health and wellness.
With 17 years in product and roots in cognitive neuroscience at MIT, Kate has spent her career understanding how people learn and change, then building tools that meet them there. From labs to classrooms to product teams, she bridges behavioral science and human-centered tech.
Licensed psychologist with 25+ years leading clinical strategy at digital health companies. Former Chief Clinical Officer at Headspace, Ginger, and Nourish.
A serial entrepreneur in tech and social impact, Cory founded HumanThriving.ai and Wisdom Labs, and served as CEO of Impact Hub SF. He brings deep expertise in innovation, well-being, and positive change.
Our team has worked at


The habit co-pilot for ADHD brains and wavering momentum
New here? See how Cedar works first.
You must be 18 or older. Cedar is an AI, not a person, and it is not a substitute for professional advice. By joining you agree to receive recurring automated text messages from Cedar at the number you provide. Consent is not a condition of any purchase. Message and data rates may apply. Reply STOP to cancel, or HELP for help. See our Privacy Policy and Terms.
Cedar is an ADHD-friendly AI partner for building foundational wellness habits, like sleep, exercise, nutrition and social connection. Think Atomic Habits meets a friend who actually read it, remembers your goals, and shows up for you every day - without generic app or motivational poster vibes.
For real. No credit card, no fine print. We're not charging anyone anything right now, and there will always be a free version of Cedar.
No. Cedar runs entirely over text. Nothing to download, nothing to open.
You set the pace: from one check-in a day up to five, at times you pick. Most members do one or two. Occasional service messages too. You can change the times or pause any time, just tell Cedar.
Nothing happens. There is no streak to break. Cedar picks up where you left off, and if you go quiet, it eases off instead of piling on.
Sign up now. We onboard on a rolling basis and will text and email you to get you started.
Reply PAUSE to take a break anytime; we'll be here when you're ready. Reply END when you've graduated and want to wrap up.
We love hearing from people who get it: the habit-curious, the ADHD community, coaches looking to extend their reach, and anyone tired of apps that don’t. Want to build with us? Currently (2026Q2) seeking growth (organic + partnerships) and hands-on technical leaders.