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Privacy Policy

Effective date: April 7, 2026

Cedar by Arboreal AI (“Cedar,” “we,” “us”) is a daily wellness check-in service delivered via SMS. This policy explains what we collect, why, and what we do with it.

What we collect

When you sign up and use Cedar, we collect:

  • Contact info — your name, phone number, and email address
  • Intake survey responses — answers you provide through our signup form (hosted on Tally)
  • Check-in conversations — the text messages you exchange with Cedar
  • Timezone — so we can message you at reasonable hours

How we use it

We use your data to:

  • Send you personalized daily check-ins via SMS
  • Remember your goals, habits, and preferences between conversations
  • Improve Cedar based on how people use it (aggregated, not individual)

We do not use your data for advertising, and we do not sell or share it with third parties.

Website analytics

Our public web pages use analytics tools such as Google Analytics to measure generic page activity — for example, that a page was visited. These record standard technical information your browser sends, such as your IP address, along with which advertising campaign brought you to us if you arrived from an ad. These tools never receive your name, phone number, email, intake answers, or your Cedar conversations.

SMS specifics

Your phone number is used only to deliver Cedar check-in messages. We send messages through Twilio, our SMS provider, which processes your phone number solely to deliver messages on our behalf.

Who can see your data

Your conversations are private. Designated team members at Arboreal AI may review conversations to fix issues and improve Cedar, but access is kept minimal and internal. We will never share your conversations with another company.

Data retention and deletion

We keep your data as long as you use Cedar. If you want your data deleted, email [email protected] and we’ll remove it within 30 days.

Opting out of SMS

Reply STOP to any Cedar message to stop receiving texts. Reply HELP for support. You can also email [email protected].

Changes to this policy

If we make meaningful changes, we’ll let you know via text or email. The effective date at the top tells you when this version took effect.

Contact

Questions? Email [email protected].

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